For many people technology has meant any form of printed calendar is redundant, but there are some industry sectors that still actively use calendars as a marketing or sales tool.
In the case of desk (and often wall) calendars, it must be the chance to you have your details in front of someone 24/7 – especially useful for transportation/courier companies, travel & airline sectors, estate agents, stationery & paper suppliers to name a few. We’ve produced variants on a theme for several organisations 10-15 years in a row – as their end users start calling up around now to check they are still due to receive, there is certainly a demand.
Schools produce as a means of raising funds, in the expectation that most parents will buy a copy that contains “artwork” completed by their child – it works. We also produce a diverse range raising funds for charitable causes, one of which was referenced in Rupesh’s blog only last month.
For those involved in centenary or special events, it may be a one-off chance to highlight a particularly busy calendar of events and at the same time visually showcase & celebrate past, current and future activities. As well as being very practical, a calendar of this nature can be designed as a work of art/beauty, to be retained well beyond the period of time it relates to.
The above is before considering additional commercial opportunities where calendars are produced and sold in large volume at events/concerts, as well as taking up large areas within retail outlets, pop-up shops and online sites.
On the production side, a single card triangular desk top is the cost-effective option, with many wire bound versions including a tent card backing also for desk use. It’s good to have a chat through planned size of calendar before project is too far down the line – often possible to print all leaves on a single large sheet to reduce print set up time/cost and we can advise of any “optimum” sizes …
Wall calendars are usually wire bound with thumb cut & hanger or 2 wire stapled with a single hole drilled through all elements for hanging – the latter option can bring down cost substantially when finishing larger volumes.
We’ve also completed a combination of both to keep the right side of any “clear desk policy” – 14 leaves with a backing card, all wire bound with thumb cut & hanger to remove from desk and hang up at end of each day.
To ensure your calendars visually stands out PrintHouse will be delighted to assist. Please note wire binding gets very busy this time of year, so good to book in NOW to ensure still completed in time to send out in 2014 … unless you’d rather go down to the wire, so to speak.
For years now I’ve received a Lonely Planet calendar in the post and it always find a place somewhere in the home – for each month’s image on view I can dream … and once, just the once, it was a matching reality.