Over recent years we had seen the trend moving towards an e-mailed Xmas greeting rather than the traditional sending of a personalised card, with businesses large and small citing “saving the environment” or “making a charitable donation on your behalf” as reason for so doing. Yet criticisim from several quarters has certainly seen that trend reversed, with this year we already seeing orders for the printed card exceeding last years and we’re not even in December yet.
So why should you send a real card?
Well in the simplest terms we all like to receive “real mail”, something addressed just to us that shows someone is thinking about us and us alone. And with most firms still brave enough to get into the festive spirit with a tree and decorations, having cards to put up makes them feel wanted. And for the sender it’s extra publicity as your client’s clients will see your name on display for usually a whole month.
A Christmas card tells your customers that you care about them and their business.
It may be a small thing, but it’s a great way to reach out to existing customers and let them know you care. It says “You matter to us.” And in these economically challenging times, it’s often these gestures that maintain customer loyalty.
A card reminds previous customers you’re still around.
You can let your past customers know you’re still around and interested in their business with a card. It’s a simple and friendly way to reconnect with people who have used your services in the past. Perhaps include a “Welcome Back” offer to inspire a return visit or new order. Remember deleting an e-mail is so much easier for someone to do than throwing away something physical; it’s just human nature.
Sending Christmas cards is an inexpensive way to contact prospects.
If you’ve never sent Company Christmas cards before, this might be the best reason to start, representing the opposite of a hard-sell promotion or ad. Done correctly, they make potential customers feel as though they know you from the start. The result is more first time, and more long-term, business.
Why send Christmas cards when e-mail cards are free?
Let’s be honest, when was the last time you were moved to action by an e-mailed card from a business? A printed card is an indication of effort and attention, and it cost the company money. It had to be designed, addressed, and ideally, hand signed. It’s the personal touch and the tangible experience that differentiates it from an e-mailed card or note.
What should you do next to ensure your company stands out?
If you have a design, please email it to us with any instructions, and we will confirm the price and details (www.printhouse.co.uk).
If you don’t have your own design our studio can quickly and cost effectively create a cutsomised look just for you.
Or finally, if that doesn’t suit your needs, why not choose from our range of pre-printed cards (www.christmascardgallery.co.uk), to the inside of which we can print your company logo and personalised greeting, with a percentage from every card donated to one of a host of worthy causes.
Whichever route you choose, sending a card really does say so much more…