A prospective client is interested in your product or service, so they ask to see your printed brochure. Question: What size and shape do they expect it to be?
The answer will most likely be that they are imagining you’re about to hand or send them an A3 folded to A4 brochure. And how do I know this? Through years of experience talking to print buyers about creating printed brochures.
It’s absolutely true! The majority of people will imagine the basic of all brochure formats. And that’s a single piece of A3 paper folded in half like this:
Open flat and the A3 brochure dimensions will be precisely 420 x 297 mm. Fold your A3 brochure in half to make a 4 page A4 brochure and it will measure up to 210 x 296mm. It’s as simple as that.
Brochures can be a lot more interesting. If you just allow them to be designed first.
Let me be blunt, nowadays people expect printed marketing materials, like your corporate brochures, to be a bit more interesting. You need your business to stand out from the crowd. And fortunately help is at hand. A well designed brochure typically costs no more than a boring old A3 to A4 folded one. But it’s impact can be many times greater.
By altering the physical dimensions you can make your brochure stand out. By designing it carefully you can ensure that it really grabs the reader’s attention.
Why not print a 210 x 210mm squared brochure. It’s interesting. Different. And immediately demonstrates that your business is full of original thinking.
Or push the boat out further and die-cut your company brochure to produce an interesting shape that perhaps reflects something about your business. If you sell tools, then you could shape your brochure like a toolbox, for example.
The key is to allow a designer to be involved in the production of your next brochure. Rather than just reaching for the standard brochure template design, think about adding some panache.
Get your brochure design ideas from us.
At PrintHouse Corporation we’ve got literally thousands of brochure design suggestions. We welcome visitors to our brochure samples room where you’re welcome to come and browse around until you find the perfect brochure example.
But we also recognise that it might be easier for you to visit us online where you can also find printed brochure samples beautifully photographed and ready to view.
And just to get you inspired, check out our brochure sample video embedded right here:
Nice huh 🙂 To make your next company brochure really stand out, get in contact with the PrintHouse Corporation Sales Team on 020 8963 0123 today.