There are certain industry sectors where the printed format remains a major presence. And it still knocks the socks off a PDF. One of these is TRAVEL … and travel-related sectors.
Holidaymakers still want to read a printed travel brochure
With so much information readily available online, it can be straightforward to put together a bespoke “package” remotely. It’s typically convenient to sit in front of a computer, perhaps with a glass of wine and browse holiday destinations.
There are risks associated with online bookings. It can become very time-consuming and sometimes offer less protection if things don’t go to plan. But wherever your final destination is, there’s usually also a plethora of printed information to browse, ranging from maps to attractions, as well as very niche services on offer.
Travel companies still insist on printed catalogues for exhibitions
Many travel-related companies take regular exhibition stands to promote services – bearing in mind the time, expense and planning involved in attending, it would be extremely brave to simply direct interested parties to a website address or QR code, rather than handing out physical printed holiday literature.
Perhaps there’s still an element of tradition, where collating and thumbing through brochures before making final decisions, remains integral.
I couldn’t help but notice on a very recent trip that when visiting several galleries & museums, even with audio guides and phone/pad applications prevalent (both a growing market), more visitors were still referring to printed guide books and/or venue literature than anything else, indicating a strong demand remains for all versions. On viewing queues to purchase the main printed catalogue, it emphasised to me how these various mediums can successfully work in tandem as opposed to being viewed as direct competition.
Printing for the travel industry
At PrintHouse we continue to develop long-term working relationships with a range of travel-related companies, based on a combination of understanding the marketplace, ensuring any “immovable” agreed deadlines are met (see below) and with printing presses to perfectly suit the vast majority of project requirements.
With “eco-credentials” an important and hot topic right now, as we’ve full FSC environmental accreditation we’re equally keen to promote and ensure materials used are from sustainable sources – more than happy to discuss options available and advise on the best route. You can incorporate relevant logos ABTA, etc., and supporting text on the majority of printing and there’s no cost implication here.
From our London printing base, we’re also perfectly placed to complete and deliver last-minute travel projects directly to London locations. In fact, I’ve lost track of the number of times we’ve got travel companies out of a very tight spot by dispatching their travel brochure direct to stand 104 at the Excel exhibition centre – on the morning of an event!
We’re working with an increasing number of overseas clients exhibiting predominantly in the UK and London in particular (but also a series of European events) to remove the hassle and extra expense of organising/shipping printed items to the venue(s) in question.
Travel and tourism brochure printing in London
We specialise in travel brochures and marketing material to the travel industry. From handouts for travel shows to catalogues for exhibitions – PrintHouse has the expertise and track record to help.
For expert assistance with the design and printing of your travel brochure or catalogue, give us a call on 020 8963 0123 or use the contact form below. We’ll be sure to get back to you by return.
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