There has been a lot of talk in recent times about how the printed world as we know it is going to become extinct. Printed pages are being replaced by websites, mobile devices and e-readers. You can see why: interactive content – sound, motion, networking – can draw people away from printed formats, but there is life in paper yet.
Previously established print such as newspapers and magazines are in decline, but the purpose of those formats is that they give you a concise and manageable way of accessing news and current affairs. As technology makes news and information more accessible via the Internet, it is only natural for the world to move in that direction.
It is clear that sound and motion are a big attraction of the digital formats, but the fact still remains that print can offer you a more sensory experience. It is more visually diverse than screen, offering not only flat colours but special finishes such as metallics, foils as well as the simple contrast between matt and gloss.
Simple effects like a foil finish can give a luxury look and feel, and metallic cannot be replicated on screen.
It is important not to forget the usefulness of the print world. Areas such as business stationery, packaging and advertising materials will always be popular and you cannot underestimate the presence of the physical printed material.
Can you remember the last book or magazine you held or read? The look and feel of the paper, the smell of the ink, the visual impact of the finish?
These physical elements of print cannot be created on screen. There is an endless selection of textures in print, from smooth and textured papers all the way to special finishes such as silk laminates and foiling. There is a certain amount of pleasure taken in being able to hold a printed item that cannot be replicated on screen.
In short, we will always need print. In the end, you cannot live solely in a virtual world, and with the vast arrangement of things you can do with print why would you want to?
Make a standout statement in print
Paradoxically, as the electronic mediums have become more popular, print has moved up the value chain. This is because whereas previously print was everywhere, nowadays you’ll find a lot of material is only available online. Therefore, if you take the time, effort and energy to print something – it’s a real sign that you’re serious about your product or service. With 30 years of design and print experience here in London, PrintHouse can assist you with your printing and branding.
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