Although trends change over time, it’s pretty safe to conclude that printed presentation folders will always be a marketing mainstay for most businesses. Why? In a word – flexibility. The ability to add and remove from the folder pocket means you can easily manage and update your custom presentation folder content.
Custom folder printing
If you have an upcoming event like a seminar, exhibition or just a business sales meeting, then your personalised presentation folder, custom branded with your company logo and details, could be the perfect solution.
Promoting your business with custom A4 printed presentation folders
An A4 presentation folder – like the example we printed for Vodafone above – will help you to maximise your return on the time you’ve invested in engaging with prospective clients.
Whether you are meeting your prospective clients at an exhibition, conference or in their office or yours, it’s always great to have your marketing information well presented.
The great thing about personalised presentation folders is that they are actually somewhat “generic” in nature. Having printed the cover and inside, it is really the folder pocket itself which turns this piece of marketing collateral into an endlessly customisable personalised folder.
Branded folders with pockets are designed to be fully personalised
Your folder design can be flexible enough to work for you in so many different ways. By using printed inserts, tailored to a moment or event, you can present the pertinent information to your audience. In fact, you can even go one step further by printing personalised inserts with information specific to individual clients. See our digital printing section for details.
A more efficient way to present your marketing material
At larger events, you may feel concerned about handing over a complete folder pack to every attendee. After all, much of the content could be irrelevant to that individual and you might therefore end up with a high level of marketing wastage and additional cost as a result.
This is where printed presentation folders are inexpensive because they allow you to:
- Print a smaller number of overview (A4 or A5 sheets, leaflets or postcards, for example) which are then specific to the interests of your client. No need to hand over a complete brochure with lots of superfluous pages (and cost).
- Send out information tailored to your prospect’s specific enquiry. It’s like creating a bespoke brochure which only has the folder inserts that you know are of interest to your potential client. And personalisation in marketing always wins!
Printed folders can have an extended shelf life
We often produce folders which have a further brochure tucked into the die-cut pocket. And whilst the folder itself might be designed to last over a long period of time, the brochure might be updated more frequently. A perfect example is with Education material, where a folder may not need revising for several years, but support material like term dates, fees and ongoing success stories, may require updating at more regular intervals. We printed folders along these lines for a number of educational institutions at the recent Independent Schools Show.
How are folders with pockets printed?
For longer runs, we litho print on large sheets of card. Once set up, the “run-on” cost to print more folders can be a pleasant surprise (which makes a change!) and it is therefore always wise to check the available discount for ordering a larger number of folders.
The complete folder printing workflow will look something like this:
- Typically folders might be printed on, say, 330gsm card
- We die-cut the printed presentation folders around the pocket design
- We crease the folder spine in order to create a neat fold
- We glue the presentation folder pocket
For shorter print runs we may recommend digitally printed folders. These can still be completed with a variety of finishes (matt or gloss lamination, foil highlighting, and so on). Digitally printed folders can be ideal for a “premium” event with around 50-100 attendees.
Extra capacity printed folders
Whilst a standard folder might hold 10 to 15 A4 inserts, there is no limit to the number of inserts (within reason) that we can provide for your folder. We can add “capacity” to the folder spine and pocket, even adding a second pocket if required and all without major cost implications too.
Finishing off your presentation folder
There is a variety of finishing options available for your folder. Examples include:
- spot UV varnished folders
- laminated folders
- embossing & de-bossing, or foil blocking
- die cutting e.g. with a bespoke pocket shape
- specialist material folders
A4 and A5 display folder sizes
Don’t feel restricted to standard oversize A4 or A5 folder sizes either. Here are some other options we have produced of late:
- Wallet style folders
- Envelope folders
- Maltese cross folders
- Square printed folders
We can really help your folder to stand out from the crowd!
Custom folder printing example
Recent folder projects include a large academy school, several property specialists, and a karaoke event and product supplier. So you really can’t blame us for singing from the rooftop about our folder design and print service!
Here is how we designed and printed this custom property folder for one of our clients – Life Residential.
Request Printed presentation folder samples
At PrintHouse, we’ve 30 years of experience to help you with your folder design and production. You can benefit from our knowledge by asking us to simply email over a cutter guide for you to use for your artwork. After all these years, we also have an extensive range of folder samples to view online or in person.
Contact our dedicated sales team today to discuss printed presentation folders. Give us a call or if you already have all your presentation folder details then you can use our Quote form. Or simply fill out your information below.
Complete your details and we'll get right back to you.