For property developers, eager to present their new multi-million-pound build in a truly memorable fashion, nothing beats an exquisitely designed and printed hardbacked coffee table book.
Long gone are the days where a printed book was the fount of all knowledge. Nowadays the PDF, Kindle and audiobook rule the roost. Yet there remains a niche for beautifully printed coffee table books. And this innovative new role for full-colour hardbacks is expanding fast.
Take a look around our new home
Any property developer can cram the details of an exciting new development – complete with claims about outstanding residents’ facilities – into a downloadable PDF. Or perhaps construct one of those fancy 360° swivel websites. But every serious homebuyer is going to want to walk-away from their viewing with some solid information. For middle-market new home sales, this might be a printed brochure or perhaps a printed folder with inserts. But for the high-end home or penthouse suite, nothing will impress the prospective buyer more than a fine art printed property hardback or case-bound book.
Property brochures have become books
Buying a property is, of course, a major investment. Most potential purchasers are going to want to think it through, carefully consider the property’s details with their spouse, or sound out their friends. This is where a printed property book becomes more than just a brochure. A little less pushy than a sales brochure, a printed book can really tell your development’s story as the prospect turns each page.
A hardback cover immediately suggests that the development is sturdy and secure. Subtly printed endpapers on a light material may provide a touch of class to the book’s narrative about this new house. Inside, double-page-spread photography illustrates every aspect of the home in full pantone colour. And, as the prospective buyer turns the pages, they reach the fold-out internal sections delightfully designed to share large-scale maps and floor plans of the property.
You’ve read the book, now buy the property
Of course, every property is unique, and so is a showcase book designed to sell that home. This means selecting from hundreds of potential printing elements. In fact, the property sales book is likely to be every bit as bespoke as the architect’s design for the development itself.
With this type of project, there is a wide range of print options available. Complete with some impressive finishes that might include:
- spot UV varnish to the property book cover
- lamination to provide a harder wearing finish
- embossing to ensure the property’s stand-out features are highlighted
- debossing to impress the development’s image on the reader
- die cutting to create a memorable shape to your property sales book
- foil blocking to add a touch of class to your development
- specialist cover materials to work with all these finishes and many others
A room without books is like a body without a soul
With sections describing the property’s elegant entranceway, thoughtfully designed communal areas and modern approach to luxury living, it is easy to take your house-buyer through a story about their future home.
Each room in the property can leap to life with high-resolution photography printed on large landscape image-wrapped pages. The kitchen and dining area can be pictured to illustrate elegant living and the garden and landscaping captured to finish the story.
A printed property book shows you’re a different kind of developer
Most brochures are browsed and thrown away. But people feel differently about chucking away a hardback book. So the work of the architect, developer and interior designer will long outlive the sales cycle of the new home development. In fact, the book that sold the house is liable to be kept for years to come. It will remind the current owner, and perhaps the next, about the detailed thought that went into creating the development. And it will serve as a shop window for all those involved in constructing the property.
Printed property books boost sales
The many advantages of printing a full-colour hardbacked book to promote a new property development are clear. However, there is one final point to make: books boost sales. Developers report strong sales as a result of presenting their properties in book format. Whilst a book is a more expensive option than a standard 8-page brochure or a printed folder with pocket, given the expense that has gone into designing and constructing the new development, the cost of each book is trivial. And if it comes down to the difference of selling a new home, or waiting just one more month to find a buyer, then each copy will have paid for itself, time and again.
There is no friend as loyal as a book
At PrintHouse, we’re experts in coffee table printed property book production. With 30 years of experience, we can help lead you through the options to design and print an outstanding book to help sell your property development.
Contact our dedicated sales team today by giving them a call or if you already have details then use our printed book Quick Quote form. We’ll be delighted to assist in printing a book that sells your property development.